LC America wanted to focus on engineering aspects of building their U.S. production plant without being burdened with administrative details.
A leading Bubble and Toy company in Italy learned that branding does not necessarily cross over from one market to another. With the need to penetrate the American market, it became clear that rebranding would be essential.
A leading capital equipment company in Italy wanted to start selling in the U.S. market. An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.
As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment in sales, marketing and customer support staff.
Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.
When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering.
BSN’s strategic goal was to take full advantage of the opportunities arising from the execution of a globally standardized marketing strategy.
Starting a company in the U.S. is a fairly quick and easy process. Normally, you can apply and have your company registered in less than a week. While easy, there are some things you should have in order to set yourself up for success.
As many salespeople know, travel restrictions and the need for physical distance due to the COVID-19 pandemic has meant reimagining what building and maintaining relationships looks like.
Since the world first encountered COVID-19 at the end of 2019, life for almost everyone has gotten more complicated. In order to avoid becoming infected with this potentially deadly disease, people have taken extreme measures to stay safe.
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