Bacci America had over 40 years of machine install base in the U.S. and long-time customers were demanding timely technical support that could not be provided by their U.S. distributor. Customers’ pressing demands required a rapid organizational response.
The decision to use social media as part of your overall marketing strategy is a vital one, considering how pervasive the outlet has become over the last several years.
Despite what some might think, social media is not exclusively for the B2C marketplace. If you associate Web 2.0 with tweens making videos and brands selling lipstick and clothes, then you are only seeing a very small part of a much bigger picture.
Some professionals in the industrial products and capital equipment industries believe that traditional marketing strategies should be left to the B2C marketplace.
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