Problem – Bacci America had over 40 years of machine install base in the U.S. and long-time customers were demanding timely technical support that could not be provided by their U.S. distributor. Customers’ pressing demands required a rapid organizational response.
MI’s Solution – Our International Business Incubator (IBI) program quickly provided the organizational capabilities required to establish their new U.S. subsidiary and support their technical staff until operations warranted adding full-time admin and operational staff.
Deep Dive – Through the IBI contract, MI immediately started handling all the invoices and tracking of shipments for their machines to their North American customers. We also assisted in U.S. visa applications for their first technical employee and CEO.
As the company expanded, we aided in their search and hiring of more direct employees, as well as found and up-fit a new office and warehouse location. From a marketing standpoint, we assisted with U.S. trade shows and interfaced with industry publications for advertising – always making sure that their messaging was suitable for the North American market.
With our IBI contract, this client was able to choose which back-office and marketing services they needed at any given time. Even now, with a growing U.S. company, they still rely on accounting and marketing support. As such, we are here to help guide them through any challenges and offer to consult when and if needed.