Marketing ServicesIn-house Marketing Strategy and Execution
Whether you need marketing strategy and plan creation, or just assistance with execution, we can become your in-house marketing team for the U.S. We can handle everything from English editing to email and social media marketing campaigns as well as content and collateral creation to organizing and attending trade shows and events.
Branding
Your brand is more than just your logo – it is the promise your company is making to your consumers. This promise might have worked well for you in the past, but may need adjustments for the U.S. market. Our marketing consultants can conduct primary and secondary research and collect quantitative and qualitative data to help you meet the needs of your U.S. customers. Whether working with outside vendors or our own in-house designer, we can create new logos, packaging, and collateral to help you get noticed in the U.S.
Social Media Management
The decision to use social media as part of your overall marketing strategy is a vital one, but which channels and content strategy to use differs by industry. MI’s marketing team specializes in both industrial and consumer marketing, and can either provide 360-degree support, by posting to various channels on your behalf, or provide a strategy that will help you hit your targets. Curating photos, creating videos, and finding useful articles to share can be time-consuming, but they are essential if you want to have a holistic marketing strategy for your range of products.
Frequently Asked Questions
The short answer is yes. While industrial marketing is different from B2C marketing, industrial companies still need to differentiate their brand to clearly communicate their value to the market. There are several ways that industrial firms can stand out from the crowd by using traditional marketing techniques. Despite what some may think, a strong marketing strategy and plan creation are essential. You can read more about this topic here.
Yes! In fact, we handle social media for many of our clients. Curating content, planning posts, and developing a following can be time-consuming. You can leave this to us.
Yes. MI is very experienced in producing secondary data market research, which allows our clients to better decide whether and how to enter the U.S. market.
While we aren’t an advertising agency, we can work with your agency (or help you choose one) and lead the process of creating and delivering ads. We would be the liaison between you and the agency so that you can focus on your company’s core competencies.
Yes. With the help of market studies and focus groups, we can help you adapt your brand so that it is more relevant for the U.S. market. You can read about how we helped a European company rebrand for their U.S. market entry here.
While many foreign companies still like to maintain control of their own messaging, it is important to have someone knowledgeable of the U.S. market (who is also a native American English speaker) edit communications prior to publication. This helps ensure that the wording is not only correct, but that it is in line with the greater brand image and strategy.
MI’s staff are not translators, but we can work with companies that specialize in this if needed. We normally take your English documents and review them from a native American English speaker’s point of view. Keep in mind that translation between one language and another is an art, not a science. Do not expect your communications in one language to be exactly the same as in another. We ensure that the meaning of your message is conveyed in the best possible way for the U.S. market.
Yes. Sometimes it’s not about what you’re doing, but where you’re going. We can help you decide if there are more appropriate shows for your company to attend, and then execute a strategy that will get you noticed. Examples of tactics that have worked for other clients include better booth designs, sponsored gatherings, articles and ads in show programs, and marketing inserts for attendee bags.
Absolutely. Prior to the show, we can handle all booth-related orders, badges, lead retrieval, shipping, etc. And while we do not handle sales, we can attend trade shows to help with ideal booth set up, and engaging attendees at the events.
With the recent COVID-19 pandemic, it is clear that some marketing and sales activities will temporarily or permanently change. Trade shows could be part of this. You can still get in front of your target audience by creating a virtual summit, attending a virtual trade show, or developing a comprehensive content strategy through a company blog. MI can help you navigate these uncertain times by developing strategies and implementing them on your behalf.
While we are not your sales arm, we can help advise on sales and on your marketing strategy plan and creation, as these can often be interrelated. For example, we have helped companies new to the market develop strategies to push their products with distributors by developing a Distributor Incentive Plan, where we help identify key distributors, track their progress, and reward success with various incentives. You can read about one success story here.