Problem

Delle Vedove needed to develop new products and identify new market segments to grow successfully in the U.S. market. This also meant ensuring they were organized properly to capitalize on the success.

MI’s Solution

MI provided market studies and developed a strategy for product expansion. When the company saw growth, MI consulted extensively on the organizational processes to ensure that the growing company could sufficiently support increased operations.

Deep Dive

When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering. But with little understanding of the new market’s trends, Delle Vedove hired MI to help through its consulting services. We did a nationwide market study using statistical techniques to identify trends to understand market needs better. As a result of the study and the subsequent product expansion, the company grew from two to approximately 20 employees within four years and acquired another small company.

That growth, however, came with growing pains. While the CEO focused on continued growth, he needed the tools available to organize the company to keep up with its success.  The U.S. subsidiary could not focus solely on sales since it no longer relied on the parent company. It now had to manage product development, assembly, inventory, and all the complexities accompanying a full-fledged operation. MI completely redesigned the organizational processes, the organizational chart, and job descriptions, thereby changing how the sales force was supported. For almost two years, we assisted with the company’s growth and helped it to become more efficient. It saw higher margins and higher customer retention thanks to increased customer satisfaction. A larger company ultimately acquired Delle Vedove because they saw so much success.