Problem – Delle Vedove needed to develop new products and identify new market segments in order to successfully grow in the U.S. market. This also meant ensuring they were organized properly to capitalize on the success.

MI’s Solution – MI provided market studies and developed a strategy for product expansion. When the company saw growth, MI consulted extensively on the organizational processes to ensure that the growing company could sufficiently support increased operations.

Deep Dive – When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering. But with little understanding of the new market’s trends, Delle Vedove hired MI to help through its consulting services. In order to better understand the market needs, we did a nationwide market study and used statistical techniques to identify the trends. As a result of the study and the subsequent product expansion, the company grew from two to approximately 20 employees within four years, and also acquired another small company.

That growth, however, did not come without growing pains. While the CEO was focused on continued growth, he did not have the tools available to him to organize the company to keep up with their success. Since it no longer relied on the parent company, the U.S. subsidiary could not focus solely on sales. It now had to manage product development, assembly, inventory, and all the complexities that accompany a full-fledged operation. MI completely redesigned the organizational processes, the organizational chart, job descriptions, and changed how the sales force was supported. Over the course of almost two years, we assisted with the company’s growth and helped it to become more efficient. It saw higher margins and higher customer retention thanks to an increase in customer satisfaction. They were ultimately bought by a larger company because they saw so much success.