Problem
As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment on sales, marketing, and customer support staff. For this reason, they wanted to find a reliable partner who could handle their back-office functions, thereby allowing them to focus their efforts and capital on those client-facing activities. They also wanted to find a partner who could help navigate the regulatory and administrative landscape in the U.S. market.
MI’s Solution
Our International Business Incubator (IBI) program created & handled all order processes and procedures so direct staff could focus on sales.
Deep Dive
There are so many things to think about when starting your U.S. operations –selecting CPAs, corporate lawyers, immigration attorneys, insurance agents, and banks; finding the location for your office and setting up all the utilities; establishing U.S. best practices with the entire order process from PO to payment collections; figuring out inventory management; ensuring you follow local, state, and federal rules and regulations for sales and corporate tax and hiring; and so much more. MasterMover’s manager, who came over on an L1 visa from the UK, found out the hard way that all of these details distract from marketing your products, finding new customers, and closing sales.
In order to satisfy both the ramp-up expected by the parent company, as well as his visa requirements to build the organization with new hires quickly, he needed to outsource some of these less exciting tasks to professionals who knew the ins and outs and did this type of work every day. MI’s IBI was perfect for his needs – he only wished he found us sooner! Once he had our support, he was able to double sales revenue over his projected numbers in the first year and hire 6 new staff members.