The decision to use social media as part of your overall marketing strategy is a vital one, considering how pervasive the outlet has become over the last several years.
Despite what some might think, social media is not exclusively for the B2C marketplace. If you associate Web 2.0 with tweens making videos and brands selling lipstick and clothes, then you are only seeing a very small part of a much bigger picture.
Some professionals in the industrial products and capital equipment industries believe that traditional marketing strategies should be left to the B2C marketplace.
Starting a company in the U.S. is a fairly quick and easy process. Normally, you can apply and have your company registered in less than a week. While easy, there are some things you should have in order to set yourself up for success.
As many salespeople know, travel restrictions and the need for physical distance due to the COVID-19 pandemic has meant reimagining what building and maintaining relationships looks like.
Since the world first encountered COVID-19 at the end of 2019, life for almost everyone has gotten more complicated. In order to avoid becoming infected with this potentially deadly disease, people have taken extreme measures to stay safe.
Everyone agrees that COVID-19 is disrupting businesses in ways that will be felt for quite some time. What we consider “normal” working behaviors will shift. In particular, we see three issues that will drive how sales, marketing, and service will need to adapt to the new “normal”.
When providing service for your company’s products is an integral part of your model, it can be challenging to adjust to a time when in-person contact is not only frowned upon, but even prohibited in certain parts of the world.
As you work to set up your U.S. subsidiary, don’t forget to take a look at your marketing materials and ensure they will engage your potential customers. It can be easy to forget how essential appropriate brochures and other collateral can be for your U.S. market entry success.
Social media is a powerful and necessary tool that companies cannot ignore if they intend to grow sales and remain competitive in this day and age. Unfortunately, many professionals in charge of social media for their firm do not maximize the tool, and can potentially lose leads as a result.
MI’s consultants optimized our U.S. entry strategy by directing us to form a joint venture with a complementary product offering to achieve the economy of scale needed to support our U.S. operations.
From helping with business plan writing to hiring personnel and looking for a showroom, MI’s IBI service has taken the burden off us so we can focus on sales and really penetrate the U.S. market.
With Management inSites, we knew we were in great hands. Their internationally-minded consultants and professional team supported us at every step along the way. MI gave us the start we needed.
As a family-owned and operated business, it was important that the team we worked within the U.S. understood our needs and worked for our company as if it was their own. Management inSites has been that and more.
The support we’ve had from MI during our first year in the U.S. has been invaluable…[It] ensured that we were able to hit the ground running and focus on building revenues as quickly as possible.
We regularly refer our clients to Management inSites for assistance with setting up their U.S. business, and we work with MI to provide visa support for foreign-owned U.S. companies. They have a wealth of expertise and knowledge of multiple industries, business best practices, and practical experience that makes working with them easy, and sets companies up for success.