Case Studies
MI’s various consulting and business plan case studies for foreign companies entering the U.S. market showcase the services that we routinely provide.
Bridging the Gap: HR Solutions for U.S. Manufacturing Facility Build-Out
When Company B jumped from a three‑person sales office to a U.S. factory, one first‑time HR manager was suddenly responsible for expats, payroll, ADP setup, and 25 new hires. MI built the backbone—translating compensation, finishing the HCM launch, and absorbing overload—so the plant could ramp without burning out its team.
Building Brick by Regulatory Brick
When a global brand needed to quietly stand up a U.S. factory, speed, secrecy, and code compliance had to move in lockstep. MICI built the local team under NDAs, translated European plans into U.S. standards, and steered a mid‑project critical‑path pivot—delivering TCO → CO and paving the way for 127 new jobs.
From Manual Orders to Automation: A Case Study on EDI Implementation
When a European outdoor‑living brand won shelf space at a U.S. big‑box giant, its three‑person team faced 400 manual POs a week. See how MI turned order chaos into an automated engine.
Unlocking Savings: A Case Study on Cost-Effective Solutions with MI
When several foreign SMEs watched U.S. warehouse rent, utilities, and lone‑staff coverage devour margin, MI responded: a shared, MI‑run facility inside its IBI program. One roof, pooled labor, and pay‑as‑you‑grow space turned a fixed burden into a scalable edge.
Why Sales Reps Aren’t a 360-Degree Market Entry Solution
When a European manufacturer relied on a sales rep to manage its U.S. subsidiary, communication broke down, and sales stagnated. Enter: MI’s International Business Incubator (IBI).
How a European Brand Realized the Importance of a U.S. Subsidiary
When a European brand tested the U.S. market without forming a legal entity, MI helped them build early traction through marketing, warehousing, and order support. But banking friction revealed a deeper truth: to grow, they’d need more than a workaround.
Regaining Control and Pivoting for Success
When diminishing oversight and flat U.S. sales put this European manufacturer’s expansion at risk, they called on MI. In months, MI restored parent-company control, re-engineered governance, and pivoted sales to distributors—turning a high-risk launch into a scalable, low-risk U.S. revenue stream.
A Marketing Transformation
When the company approached MI to help them increase sales in the U.S. through an IBI contract, we noticed that they were not in an ideal position to interact with American distributors and customers.
AEV – An M&A Master Class
When unexpected circumstances forced AEV to enter the U.S. market on short notice, they turned to MI for a soft landing solution. With strategic support, operational guidance, and U.S.-based infrastructure, AEV not only launched successfully—but achieved a $1M+ first-year revenue and a rapid acquisition.
Aleandri – Defining a Vision & Knowing When to Pivot
How do you enter the U.S. market when every path feels possible—but uncertain? For Aleandri, the answer was clarity, flexibility, and a willingness to pivot. Read how this Italian infrastructure company went from exploration to expansion, with strategic support from MI every step of the way.
Company Y – The Need for Deep Pockets
Not every market entry goes according to plan. This case study follows Company Y’s U.S. launch—from high hopes and brand reinvention to a hard decision to exit the market. Discover what went wrong, what MI tried to help them fix, and what other foreign companies can learn from the experience.
Breeez – Automated Processes, Human Insights
Adtrak’s UK success inspired the creation of Breeez, Inc. to expand into the U.S. However, launching in an unfamiliar market during the COVID-19 pandemic caused significant delays. Replicating their UK achievements and establishing a strong U.S. presence required a swift and strategic response to these challenges.
Delcon – An R&D Triumph
Discover how Delcon S.r.l., an Italian medical device company, partnered with MI to penetrate the U.S. market and establish a thriving R&D center.
BSN – A Global Approach
BSN’s strategic goal was to take full advantage of the opportunities arising from the execution of a globally standardized marketing strategy.
Delle Vedove – Consulting for Growth
When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering.
Company X – Rethinking Distributor Relationships
Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.
MasterMover – Growing Under the IBI Program
As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment in sales, marketing and customer support staff.
CCST to Comi Polaris – Rethinking the Model
A leading capital equipment company in Italy wanted to start selling in the U.S. market. An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.
Dulcop America – A Marketing Makeover
A leading Bubble and Toy company in Italy learned that branding does not necessarily cross over from one market to another. With the need to penetrate the American market, it became clear that rebranding would be essential.
LC America – A Cultural Adjustment
LC America wanted to focus on engineering aspects of building their U.S. production plant without being burdened with administrative details.
Bacci America – A Classic IBI Scenario
Bacci America had over 40 years of machine install base in the U.S. and long-time customers were demanding timely technical support that could not be provided by their U.S. distributor. Customers’ pressing demands required a rapid organizational response.