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  • Company Y – The Need for Deep Pockets

    • May 8, 2025
    • Posted by: Camila Rivera
    • Category: Case Study
    No Comments
    Company Y - the need for deep pockets written on a notebook, included in a spread of other marketing collateral (notebooks, pencils, etc)

    Not every market entry goes according to plan. This case study follows Company Y’s U.S. launch—from high hopes and brand reinvention to a hard decision to exit the market. Discover what went wrong, what MI tried to help them fix, and what other foreign companies can learn from the experience.

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  • Aleandri – Defining a Vision & Knowing When to Pivot

    • May 16, 2025
    • Posted by: Camila Rivera
    • Category: Case Study
    No Comments
    Aleandri logo on infrastructure background (bridge building)

    How do you enter the U.S. market when every path feels possible—but uncertain? For Aleandri, the answer was clarity, flexibility, and a willingness to pivot. Read how this Italian infrastructure company went from exploration to expansion, with strategic support from MI every step of the way.

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  • AEV – An M&A Master Class

    • May 21, 2025
    • Posted by: Camila Rivera
    • Category: Case Study
    1 Comment
    AEV logo in the foreground with epoxy paint being poured in the background

    When unexpected circumstances forced AEV to enter the U.S. market on short notice, they turned to MI for a soft landing solution. With strategic support, operational guidance, and U.S.-based infrastructure, AEV not only launched successfully—but achieved a $1M+ first-year revenue and a rapid acquisition.

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  • Regaining Control and Pivoting for Success

    • July 1, 2025
    • Posted by: Camila Rivera
    • Category: Case Study
    No Comments
    A businessman at a crossroads (with a city in the background) figuring out which path will grant him the most control

    When diminishing oversight and flat U.S. sales put this European manufacturer’s expansion at risk, they called on MI. In months, MI restored parent-company control, re-engineered governance, and pivoted sales to distributors—turning a high-risk launch into a scalable, low-risk U.S. revenue stream.

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  • How a European Brand Realized the Importance of a U.S. Subsidiary

    • June 30, 2025
    • Posted by: Camila Rivera
    • Category: Case Study
    No Comments
    two American flags with tall buildings in the background to demonstrate control you receive when opening a u.s. subsidiary

    When a European brand tested the U.S. market without forming a legal entity, MI helped them build early traction through marketing, warehousing, and order support. But banking friction revealed a deeper truth: to grow, they’d need more than a workaround.

    read more
  • Why Sales Reps Aren’t a 360-Degree Market Entry Solution

    • July 1, 2025
    • Posted by: Camila Rivera
    • Category: Case Study
    1 Comment
    Disorganized figurines on one half and figurines organized hierarchically to show that an organized effort (like the IBI program) is more impactful than a silo'd sales rep

    When a European manufacturer relied on a sales rep to manage its U.S. subsidiary, communication broke down, and sales stagnated. Enter: MI’s International Business Incubator (IBI).

    read more
  • MI Announces New Warehouse

    • July 15, 2021
    • Posted by: Management inSites
    • Categories: International, international business, News
    No Comments
    warehouse

    As of May 2021, Management inSites is offering its International Business Incubator (IBI) clients a new service: warehousing!

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  • At MI, We Give Our Employees the World

    • September 12, 2023
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, Insites, Subsidiary
    No Comments
    MI employees recognizing a team member's outstanding contribution to the work meeting by "passing the globe"

    In the aftermath of the Great Resignation, employee retention is on every executive’s mind. But retaining talent doesn’t require magic—just a sprinkle of recognition. In this inSite, we’ll unveil the power of small gestures, like our trusty globe stress ball, in creating a workplace brimming with warmth and appreciation.

    read more
  • The Discount Trap

    • January 22, 2024
    • Posted by: Management inSites
    • Categories: Blog Posts, Foreign, Global, Insites, Subsidiary
    No Comments
    a discount trap portrayed by the visual metaphor of a figure chasing money and falling off track/a bridge

    Valued at nearly $25 trillion, the U.S. market is the largest globally, but it’s also fiercely competitive. Wondering how to stand out? While some may feel the urge to offer discounts, our insight explains why succumbing to this pressure might not be the best move for your business. Explore a smarter approach to thrive in the highly competitive U.S. market.

    read more
  • Rebranding for the U.S. Market

    • November 15, 2024
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, Insites, Marketing, Subsidiary
    No Comments
    Rebrand spelled out in word blocks with a question mark at the end

    Your brand is more than just a logo-it’s a promise to your customers. Rebranding for a new market isn’t about erasing your company’s identity; it’s about making sure that identity resonates where it matters most.

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