Your brand is more than just a logo—it’s a promise. How you communicate that promise to the U.S. market matters, and we are here to help. From shaping comprehensive marketing strategies to executing email and social media campaigns, providing adept English editing, creating compelling content, and organizing impactful tradeshows and other events, our suite of services gives you a full in-house marketing team at your fingertips for a fraction of the cost! Whether part of our Consulting Services, in conjunction with the International Business Incubator (IBI), or as a standard service for Branding or Digital Marketing, we’re here to help you succeed.
Research-based
Strategy
Ensure your brand resonates seamlessly with U.S. consumers through the expertise of our marketing consultants. We conduct thorough primary and secondary research, collecting quantitative and qualitative data to help you stay ahead. From crafting market studies and business plans to assisting with research on new products or services, we’ve got you covered. Our team also keeps a watchful eye on your competitors, strategically positioning you to lead market trends. Your brand’s success isn’t just a goal for us; it’s a commitment.
Consumer & Industrial
Marketing Experts
Effective marketing is crucial, whether you’re in the realm of B2B or B2C, dealing in industrial goods or consumer products, or offering services in person or digitally. The nuances lie in how you tailor your marketing approach—the tone you strike, the message you convey—and where you devote your resources, be it trade shows, print/digital ads, or social media. Leverage our extensive experience in marketing companies across a diverse spectrum of goods and services. We understand the subtleties of each market and calibrate our strategies to maximize impact.
Captivate the U.S. Market
Marketing is a crucial pillar in any business strategy, yet it frequently takes a back seat to the myriad of challenges that surface at the onset of an FDI venture. Companies hire a salesperson but don’t invest in the marketing needed to help them succeed. Don’t fall into the same trap!
At MI, we understand the importance of creating a timeless brand and robust digital presence to highlight your premium products and services. Our team excels at delivering comprehensive solutions to position your company strategically within its market. Our suite of services allows you to concentrate on your core competencies while we focus on adapting and elevating your brand for a successful launch into the dynamic U.S. market.
Marketing Services
Market Research
Market Research
Strategic Branding
Strategic Branding
Website Design & SEO
Website Design & SEO
Content Marketing
Content Marketing
Social Media Management
Social Media Management
Google Ads
Google Ads
We are committed to tailoring our offerings to meet your specific needs. Choose from our 360-degree support, where we take care of any or all the services listed above or opt for a strategic approach that empowers your employees to propel you towards your targets. Reach out to us today to discover how MI’s marketing solutions can accelerate your entry into the U.S. market and drive your business growth!
Frequently Asked Questions
The short answer is yes. While industrial marketing is different from B2C marketing, industrial companies still need to differentiate their brand to clearly communicate their value to the market. There are several ways that industrial firms can stand out from the crowd by using traditional marketing techniques. You can read more about this topic here.
Yes! In fact, we handle social media for many of our clients. Curating content, planning posts, and developing a following can be time-consuming. You can leave this to us.
Yes. MI is very experienced in producing secondary data market research, which allows our clients to better decide whether and how to enter the U.S. market.
While we aren’t an advertising agency, we can work with your agency (or help you choose one) and lead the process of creating and delivering ads. We would be the liaison between you and the agency so that you can focus on your company’s core competencies.
Yes. With the help of market studies and focus groups, we can help you adapt your brand so that it is more relevant for the U.S. market. You can read about how we helped a European company rebrand for their U.S. market entry here.
While many foreign companies still like to maintain control of their own messaging, it is important to have someone knowledgeable of the U.S. market (who is also a native American English speaker) edit communications prior to publication. This helps ensure that the wording is not only correct, but that it is in line with the greater brand image and strategy.
MI’s staff are not translators, but we can work with companies that specialize in this if needed. We normally take your English documents and review them from a native American English speaker’s point of view. Keep in mind that translation between one language and another is an art, not a science. Do not expect your communications in one language to be exactly the same as in another. We ensure that the meaning of your message is conveyed in the best possible way for the U.S. market.
Yes. Sometimes it’s not about what you’re doing, but where you’re going. We can help you decide if there are more appropriate shows for your company to attend, and then execute a strategy that will get you noticed. Examples of tactics that have worked for other clients include better booth designs, sponsored gatherings, articles and ads in show programs, and marketing inserts for attendee bags.
Absolutely. Prior to the show, we can handle all booth-related orders, badges, lead retrieval, shipping, etc. And while we do not handle sales, we can attend trade shows to help with ideal booth set up, and engaging attendees at the events.
With the recent COVID-19 pandemic, it is clear that some marketing and sales activities will temporarily or permanently change. Trade shows could be part of this. You can still get in front of your target audience by creating a virtual summit, attending a virtual trade show, or developing a comprehensive content strategy through a company blog. MI can help you navigate these uncertain times by developing strategies and implementing them on your behalf.
While we are not your sales arm, we can help advise on sales and marketing strategies, as these can often be interrelated. For example, we have helped companies new to the market develop strategies to push their products with distributors by developing a Distributor Incentive Plan, where we help identify key distributors, track their progress, and reward success with various incentives. You can read about one success story here.