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Social Media Marketing for Industrial Products and Capital Equipment
- April 22, 2020
- Posted by: Management inSites
- Categories: Insites, Marketing
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Despite what some might think, social media is not exclusively for the B2C marketplace. If you associate Web 2.0 with tweens making videos and brands selling lipstick and clothes, then you are only seeing a very small part of a much bigger picture.
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Company Y – An American Transformation
- June 18, 2020
- Posted by: Management inSites
- Category: Case Study
When Company Y approached MI to help them increase sales in the U.S. through an IBI contract, we noticed that they were not in an ideal position to interact with American distributors and customers.
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Company X – Rethinking Distributor Relationships
- June 10, 2020
- Posted by: Management inSites
- Category: Case Study
Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.