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    • About
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    • News
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    • Services Overview
    • International Business Incubator (IBI)
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  • Ensuring a Positive Company Culture

    • December 1, 2020
    • Posted by: Management inSites
    • Categories: Company Culture, Culture, Employees, Insites
    No Comments
    Company Culture

    Aside from offering a competitive salary and solid benefits when setting up your subsidiary in the U.S., establishing a positive company culture can be one of the most important steps you take to acquire and keep talented employees.

    read more
  • At MI, We Give Our Employees the World

    • September 12, 2023
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, Insites, Subsidiary
    No Comments
    MI employees recognizing a team member's outstanding contribution to the work meeting by "passing the globe"

    In the aftermath of the Great Resignation, employee retention is on every executive’s mind. But retaining talent doesn’t require magic—just a sprinkle of recognition. In this inSite, we’ll unveil the power of small gestures, like our trusty globe stress ball, in creating a workplace brimming with warmth and appreciation.

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  • The Discount Trap

    • January 22, 2024
    • Posted by: Management inSites
    • Categories: Blog Posts, Foreign, Global, Insites, Subsidiary
    No Comments
    a discount trap portrayed by the visual metaphor of a figure chasing money and falling off track/a bridge

    Valued at nearly $25 trillion, the U.S. market is the largest globally, but it’s also fiercely competitive. Wondering how to stand out? While some may feel the urge to offer discounts, our insight explains why succumbing to this pressure might not be the best move for your business. Explore a smarter approach to thrive in the highly competitive U.S. market.

    read more
  • Brand Refresh vs. Rebranding: What’s Right for Your U.S. Market Entry?

    • November 15, 2024
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, Insites, Subsidiary
    No Comments
    Rebrand (illustrated with a bar graph and a rising star) vs Refresh (illustrated by a drink with a straw)

    Entering the U.S. market is a major step—but does your brand resonate with American audiences? Discover the key differences between a subtle brand refresh and a full rebranding to ensure your success.

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  • Rebrand with Confidence: Strategies for U.S. Market Entry

    • November 15, 2024
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, Insites, Subsidiary
    No Comments
    Drawing board with values listed pointing to a sticky note that says "how to build a corporate brand for the U.S. market"

    Rebranding for a new audience isn’t just about changing your logo—it’s about redefining how your business connects. In our latest inSite, we break down the strategic steps to successfully rebrand for the U.S. market, from market research and brand positioning to crafting a visual identity that resonates. Whether you need a subtle refresh or a complete transformation, discover how to build a brand that truly speaks to American consumers.

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  • Scaling Smart: How Fractional Staffing Lowers Costs and Boosts Effectiveness for Foreign

    • February 19, 2025
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, IBI, Insites, Subsidiary
    No Comments
    Fractional staff in the background and a globe in the forefront with the words "Scale Your Business with MI's IBI Program"

    Scaling into the U.S. market can be costly for foreign SMEs. Learn how fractional staffing lets you tap into expert support while keeping overhead low, giving you the flexibility to grow without the burden of full-time hires.

    read more
  • Understanding U.S. Health Insurance: A Glossary for Foreign Executives

    • April 24, 2025
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, Insites, Subsidiary
    No Comments
    Text: "Understanding U.S. Health Insurace: A glossary for foreign executives" written on a blue background with medical icons

    Expanding into the U.S. means understanding how health insurance works. Our glossary explains key terms like premiums, deductibles, copayments, and more, helping foreign executives navigate the complexities of U.S. employee benefits.

    read more

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