inSites

MI’s inSites provide U.S market advice for foreign companies operating in the U.S. market, with marketing, communications, and business solutions for optimal success.

Using Social Media to Drive Traffic to Your Website

Social media is a powerful and necessary tool that companies cannot ignore if they intend to grow sales and remain competitive in this day and age. Unfortunately, many professionals in charge of social media for their firm do not maximize the tool, and can potentially lose leads as a result.

A Guide to Employee Benefits in the U.S.

When recruiting talent for your company, it is important not only to offer a competitive salary, but also to have a strong benefits package to offer new employees.

Glossary – Types of Insurance

When establishing a company in the U.S. market, several types of insurance are required and others may be necessary, even if they aren’t mandatory. What is required depends on the circumstances.

Logistics 101 – Part 2

The most important thing to remember when it comes to Customs is that inspections happen randomly. They can happen to anyone, at any time, and there is no way to determine if an inspection will take one day or two weeks.

Logistics 101 – Part 1

At first glance, logistics management might seem as simple as ensuring an order gets from point A to point B. In reality, handling logistics is much more complex, since many details are not necessarily intuitive – they are learned through trial and error (which can quickly become costly.)

Best Practices for Tax Preparation

Accurate tax reporting is a key component to the health and well-being of any company. While the accountants and bookkeepers in your company may not actually process your company tax returns, they still have an essential job in the tax preparation process.

Order Entry – It’s All in the Details

When processing a high volume of customer orders, it is not uncommon to go on autopilot. But autopilot is the exact opposite of what is needed when it comes to delivering a high-quality service to your client.

Are You Using American Measurements in Your Literature?

As you work to set up your U.S. subsidiary, don’t forget to take a look at your marketing materials and ensure they will engage your potential customers. It can be easy to forget how essential appropriate brochures and other collateral can be for your U.S. market entry success.

Basic Best Practices for Accounting and Bookkeeping

When it comes to accounting and bookkeeping, there isn’t much room for error. Keeping sloppy books is not only bad business, but it can also be expensive in the event of an audit. There are some missteps, though, of which even a good bookkeeper can be guilty.

International Business Travel in the Time of COVID

While the pandemic is far from over, the world has had to learn to proceed with business in this new state of normal. That has meant increasing precautions, sanitizing more, social distancing, working remotely, and managing new restrictions put in place by authorities.
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