inSites

MI’s inSites provide U.S market advice for foreign companies operating in the U.S. market, with marketing, communications, and business solutions for optimal success.

Hiring in the U.S.? Your 3-Phase Guide to Building a Winning Team.

You picked the U.S.—now you need the team that can actually make it happen. This guide breaks hiring into three phases (prep, hunt, retain) and shows how MI’s IBI program acts as your in‑house HR to keep you compliant, competitive, and fast.

5 Signs It’s Time to Expand Your Business to the U.S.

Wondering if it’s finally time to cross the Atlantic? From proven home‑market dominance to U.S. customers already knocking, these five signals show you’re ready—plus how MI turns readiness into a winning market‑entry plan.

Developing Good Relationships with Local and Regional Carriers

Learn why MI turns freight vendors into long‑term partners, how pooled IBI volume unlocks big‑shipper pricing, and what that means for your bottom line before the first pallet rolls.

Why Local U.S. Stock is Essential for Foreign SMEs

Cross-border shipping looks lean—until late deliveries drain trust and margin. See why forward-deploying inventory inside the United States cuts freight risk, wins Prime badges, and turns “maybe” buyers into loyal repeat customers—without locking you into costly warehouse overhead.

Navigating the U.S. Market: Why Warehousing is Your First Critical Step

Jump-starting U.S. sales doesn’t have to mean signing a long lease and hiring a full crew on day one. A purpose-built 3PL strategy lets foreign SMEs test demand, speed delivery, and protect cash before committing to a bricks-and-mortar facility.

From Tech Gaps to Team Buy-In: Practical Fixes for Omnichannel Success in the U.S.

Tech silos and team pushback can sink even the best U.S. market plans. Part 2 of our series shows practical fixes—from unified data to culture-driven buy-in—that turn omnichannel into a shared success.

Why Foreign Manufacturers Struggle with U.S. Omnichannel Expectations—and How to Spot the Warning Signs

Foreign manufacturers entering the U.S. often overlook a silent deal-breaker: omnichannel communication. Learn the top two barriers—strategy misalignment and operational gaps—and how to spot them before they stall growth.

U.S. Health Insurance in Practice: Common Scenarios for Foreign-Owned Businesses

Expanding into the U.S. means understanding how health insurance works. Our glossary explains key terms like premiums, deductibles, copayments, and more, helping foreign executives navigate the complexities of U.S. employee benefits.

Understanding U.S. Health Insurance: A Glossary for Foreign Executives

Expanding into the U.S. means understanding how health insurance works. Our glossary explains key terms like premiums, deductibles, copayments, and more, helping foreign executives navigate the complexities of U.S. employee benefits.

Scaling Smart: How Fractional Staffing Lowers Costs and Boosts Effectiveness for Foreign

Scaling into the U.S. market can be costly for foreign SMEs. Learn how fractional staffing lets you tap into expert support while keeping overhead low, giving you the flexibility to grow without the burden of full-time hires.
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