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Case Studies

MI’s various consulting and business plan case studies for foreign companies entering the U.S. market showcase the services that we routinely provide.

Company Y – Adapting Products for the U.S. Market

Not every market entry goes according to plan. This case study follows Company Y’s U.S. launch—from high hopes and brand reinvention to a hard decision to exit the market. Discover what went wrong, what MI tried to help them fix, and what other foreign companies can learn from the experience.

Breeez – Automated Processes, Human Insights

Adtrak’s UK success inspired the creation of Breeez, Inc. to expand into the U.S. However, launching in an unfamiliar market during the COVID-19 pandemic caused significant delays. Replicating their UK achievements and establishing a strong U.S. presence required a swift and strategic response to these challenges.

Delcon – An R&D Triumph

Discover how Delcon S.r.l., an Italian medical device company, partnered with MI to penetrate the U.S. market and establish a thriving R&D center.

BSN – A Global Approach

BSN’s strategic goal was to take full advantage of the opportunities arising from the execution of a globally standardized marketing strategy.

Delle Vedove – Consulting for Growth

When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering.

Company X – Rethinking Distributor Relationships

Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.

MasterMover – Growing Under the IBI Program

As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment in sales, marketing and customer support staff.

CCST to Comi Polaris – Rethinking the Model

A leading capital equipment company in Italy wanted to start selling in the U.S. market. An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.

Dulcop America – A Marketing Makeover

A leading Bubble and Toy company in Italy learned that branding does not necessarily cross over from one market to another. With the need to penetrate the American market, it became clear that rebranding would be essential.

LC America – A Cultural Adjustment

LC America wanted to focus on engineering aspects of building their U.S. production plant without being burdened with administrative details.
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