Spotlights on Cultural Differences: What to Expect From Your American Employees, Part 1

As you begin to set up the American subsidiary for your company, it is important to remember one key factor that will have an immediate impact on how your first year rolls out: the cultural differences between Americans and other cultures.
Spotlights on Cultural Differences: What to Expect From Your American Employees, Part 2

Beyond operations, sales, and marketing, a manager would be remiss not to focus on how cultural differences might impact the success of a subsidiary.
Are You Using American Measurements in Your Literature?

As you work to set up your U.S. subsidiary, don’t forget to take a look at your marketing materials and ensure they will engage your potential customers. It can be easy to forget how essential appropriate brochures and other collateral can be for your U.S. market entry success.
A Guide to Employee Benefits in the U.S.

When recruiting talent for your company, it is important not only to offer a competitive salary, but also to have a strong benefits package to offer new employees.
Ensuring a Positive Company Culture

Aside from offering a competitive salary and solid benefits when setting up your subsidiary in the U.S., establishing a positive company culture can be one of the most important steps you take to acquire and keep talented employees.
Lost in Translation Part 2: Organizational Culture

In this second installment of our Lost in Translation series, we explore the different elements you can use to characterize the culture within your organization.
Unveiling the Nuances of United States Culture

In today’s global business landscape, understanding cultural dimensions is crucial for successful international interactions. In this inSite, we will explore some key cultural dimensions that shed light on the unique aspects of the United States.
Lost in Translation Part 4: A Blended Approach

At the beginning of this series, organizational culture was still a nebulous concept. Yet, frameworks that aim to measure culture exists. Let’s dive into how we can utilize various frameworks for a blended approach to curating company culture…