• Rebranding for the U.S. Market

    • November 15, 2024
    • Posted by: Camila Rivera
    • Categories: Blog Posts, Foreign, Global, Insites, Marketing, Subsidiary
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    Rebrand spelled out in word blocks with a question mark at the end

    Your brand is more than just a logo-it’s a promise to your customers. Rebranding for a new market isn’t about erasing your company’s identity; it’s about making sure that identity resonates where it matters most.

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  • Why “DIY Marketing” is a Growth Cap for Industrial Manufacturers

    • February 25, 2026
    • Posted by: Camila Rivera
    • Category: Insites
    No Comments
    a laptop with graphics coming out of it (like data clouds) to display an eco system too complex to attempt DIY marketing unless you can devote full time hours

    When a European manufacturer tried to cut costs by tasking their busy sales manager with DIY SEO, MI warned of the fierce U.S. digital landscape. By treating marketing as an administrative side-task rather than a revenue engine, the client remained effectively invisible to American buyers.

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