Company Y – Adapting Products for the U.S. Market
Not every market entry goes according to plan. This case study follows Company Y’s U.S. launch—from high hopes and brand reinvention to a hard decision to exit the market. Discover what went wrong, what MI tried to help them fix, and what other foreign companies can learn from the experience.
A Marketing Transformation
When the company approached MI to help them increase sales in the U.S. through an IBI contract, we noticed that they were not in an ideal position to interact with American distributors and customers.
Social Media Marketing for Industrial Products and Capital Equipment
Despite what some might think, social media is not exclusively for the B2C marketplace. If you associate Web 2.0 with tweens making videos and brands selling lipstick and clothes, then you are only seeing a very small part of a much bigger picture.
Do Industrial Products and Capital Equipment Need Traditional Marketing Tactics?
Some professionals in the industrial products and capital equipment industries believe that traditional marketing strategies should be left to the B2C marketplace.
Glossary – Documents Needed to Establish a U.S. Company
Starting a company in the U.S. is a fairly quick and easy process. Normally, you can apply and have your company registered in less than a week. While easy, there are some things you should have in order to set yourself up for success.
Is Your Organizational Culture Prepared for COVID-19?
Everyone agrees that COVID-19 is disrupting businesses in ways that will be felt for quite some time. What we consider “normal” working behaviors will shift. In particular, we see three issues that will drive how sales, marketing, and service will need to adapt to the new “normal”.
Servicing Your Customers from a Distance During COVID-19 and Beyond
When providing service for your company’s products is an integral part of your model, it can be challenging to adjust to a time when in-person contact is not only frowned upon, but even prohibited in certain parts of the world.
What Makes a Good Social Media Strategy?
The decision to use social media as part of your overall marketing strategy is a vital one, considering how pervasive the outlet has become over the last several years.