Bacci America – A Classic IBI Scenario
Bacci America had over 40 years of machine install base in the U.S. and long-time customers were demanding timely technical support that could not be provided by their U.S. distributor. Customers’ pressing demands required a rapid organizational response.
LC America – A Cultural Adjustment
LC America wanted to focus on engineering aspects of building their U.S. production plant without being burdened with administrative details.
Dulcop America – A Marketing Makeover
A leading Bubble and Toy company in Italy learned that branding does not necessarily cross over from one market to another. With the need to penetrate the American market, it became clear that rebranding would be essential.
CCST to Comi Polaris – Rethinking the Model
A leading capital equipment company in Italy wanted to start selling in the U.S. market. An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.
MasterMover – Growing Under the IBI Program
As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment in sales, marketing and customer support staff.
Company X – Rethinking Distributor Relationships
Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.
Delle Vedove – Consulting for Growth
When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering.
BSN – A Global Approach
BSN’s strategic goal was to take full advantage of the opportunities arising from the execution of a globally standardized marketing strategy.
Delcon – An R&D Triumph
Discover how Delcon S.r.l., an Italian medical device company, partnered with MI to penetrate the U.S. market and establish a thriving R&D center.
Breeez – Automated Processes, Human Insights
Adtrak’s UK success inspired the creation of Breeez, Inc. to expand into the U.S. However, launching in an unfamiliar market during the COVID-19 pandemic caused significant delays. Replicating their UK achievements and establishing a strong U.S. presence required a swift and strategic response to these challenges.