Everyone agrees that COVID-19 is disrupting businesses in ways that will be felt for quite some time. What we consider “normal” working behaviors will shift. In particular, we see three issues that will drive how sales, marketing, and service will need to adapt to the new “normal”.
- Physical distance will remain an issue for some time
- There is a push to ramp up trends that were already taking place, such as:
- Virtual meetings
- E-documentation
- Ordering online
- Cybersecurity will become even more critical
What becomes clear is that companies that want to survive and thrive need to disrupt established routines and adapt their organizational culture to the changed environment.
With this, it becomes increasingly clear that organizational culture will determine success. Illustrated below, you see how things like IT, knowledge transfer, employee autonomy, and views on innovation can set your company up for success or threaten to cripple you during this (or a similar) event.
But don’t despair. If you notice you have weaknesses, now is the time to focus on them. Make changes to ensure your company doesn’t just survive, but that it comes out stronger.