inSites

MI’s inSites provide U.S market advice for foreign companies operating in the U.S. market, with marketing, communications, and business solutions for optimal success.

How and Why Company Managers Can Impose Safety Conditions

Managers should examine the possibility of imposing rules that can keep both their employees and customers safe. In this post, we’ll specifically look at questions manufacturers of capital and industrial equipment should be asking.

Does Your Company Need an EDI?

For companies that are at a crossroads and are looking for solutions when it comes to logistics, transferring to an EDI (Electronic Data Interchange) might be a very real option.

Spotlights on Cultural Differences: What to Expect From Your American Employees, Part 2

Beyond operations, sales, and marketing, a manager would be remiss not to focus on how cultural differences might impact the success of a subsidiary.

Spotlights on Cultural Differences: What to Expect From Your American Employees, Part 1

As you begin to set up the American subsidiary for your company, it is important to remember one key factor that will have an immediate impact on how your first year rolls out: the cultural differences between Americans and other cultures.

Servicing Your Customers from a Distance During COVID-19 and Beyond

When providing service for your company’s products is an integral part of your model, it can be challenging to adjust to a time when in-person contact is not only frowned upon, but even prohibited in certain parts of the world.

Is Your Organizational Culture Prepared for COVID-19?

Everyone agrees that COVID-19 is disrupting businesses in ways that will be felt for quite some time. What we consider “normal” working behaviors will shift. In particular, we see three issues that will drive how sales, marketing, and service will need to adapt to the new “normal”.

In a COVID-19 World, It’s Not All Bad

Since the world first encountered COVID-19 at the end of 2019, life for almost everyone has gotten more complicated. In order to avoid becoming infected with this potentially deadly disease, people have taken extreme measures to stay safe.

Building Relationships During COVID-19

As many salespeople know, travel restrictions and the need for physical distance due to the COVID-19 pandemic has meant reimagining what building and maintaining relationships looks like.

Glossary – Documents Needed to Establish a U.S. Company

Starting a company in the U.S. is a fairly quick and easy process. Normally, you can apply and have your company registered in less than a week. While easy, there are some things you should have in order to set yourself up for success.

Do Industrial Products and Capital Equipment Need Traditional Marketing Tactics?

Some professionals in the industrial products and capital equipment industries believe that traditional marketing strategies should be left to the B2C marketplace.
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