inSites
MI’s inSites provide U.S market advice for foreign companies operating in the U.S. market, with marketing, communications, and business solutions for optimal success.
Rebrand with Confidence: Strategies for U.S. Market Entry
Rebranding for a new audience isn’t just about changing your logo—it’s about redefining how your business connects. In our latest inSite, we break down the strategic steps to successfully rebrand for the U.S. market, from market research and brand positioning to crafting a visual identity that resonates. Whether you need a subtle refresh or a complete transformation, discover how to build a brand that truly speaks to American consumers.
Brand Refresh vs. Rebranding: What’s Right for Your U.S. Market Entry?
Entering the U.S. market is a major step—but does your brand resonate with American audiences? Discover the key differences between a subtle brand refresh and a full rebranding to ensure your success.
Rebranding for the U.S. Market
Your brand is more than just a logo-it's a promise to your customers. Rebranding for a new market isn't about erasing your company's identity; it's about making sure that identity resonates where it matters most.
The Discount Trap
Valued at nearly $25 trillion, the U.S. market is the largest globally, but it's also fiercely competitive. Wondering how to stand out? While some may feel the urge to offer discounts, our insight explains why succumbing to this pressure might not be the best move for your business. Explore a smarter approach to thrive in the highly competitive U.S. market.
At MI, We Give Our Employees the World
In the aftermath of the Great Resignation, employee retention is on every executive's mind. But retaining talent doesn't require magic—just a sprinkle of recognition. In this inSite, we'll unveil the power of small gestures, like our trusty globe stress ball, in creating a workplace brimming with warmth and appreciation.
Lost in Translation Part 4: A Blended Approach
At the beginning of this series, organizational culture was still a nebulous concept. Yet, frameworks that aim to measure culture exists. Let's dive into how we can utilize various frameworks for a blended approach to curating company culture...
Lost in Translation Part 3: National Culture
National culture is a key factor with the power to influence culture within an organization. In the third installment of our Lost in Translation series, we'll explore the different elements of national culture and how to identify your own country's culture within the presented framework.
Lost in Translation: Company Culture
Management inSites knows that establishing a U.S. subsidiary is an exciting and transformative step for any company. However, it also presents a unique challenge: how do you maintain your company’s core values, culture, and traditions while blending them with American expectations from both an employee and customer perspective?
To Palletize or Not to Palletize?
When it comes time to ship inventory to the United States, many foreign companies are unaware of the standards surrounding palletizing their shipments. While it is possible to ship a container oversees without pallets, it might not be the most cost-effective solution, especially when using an established warehouse or 3PL.
Breaking Into the U.S. Water Sector: The Vast U.S.A.
When considering entry into the U.S. market, it is imperative to remember how vast the U.S. is. While the water in most areas of another country with a small geographic footprint might be similar to one another, that is not the case here.
I have a foreign-based client who has been in the U.S. market for a few years, but was struggling with their sales agent relationship. MI's unique IBI program allowed this client to bring order processing and marketing in-house, without having to add staff. Now the business is in a better position to penetrate the U.S. market. I will definitely refer future clients to the MI team.
Joseph J. SantanielloAttorney, Shumaker Attorneys at Law
Starting as the new HR Manager for FITT USA's plant in Indiana was a massive undertaking, so having the MI team on call, with so much knowledge about the USA Enterprise, and how HR integrated with the rest of the company was POWERFUL. They seamlessly continued with payroll while we focused on staffing up and were a big help with our ADP Workforce Now implementation. For any foreign company building a manufacturing presence in the U.S., you absolutely need MI on your side.
Sheri WoodwardHR Plant Manager
MI provided knowledge, clarity and support on all of the things that were required for us to set up in the USA. It would have been a much longer and more costly process without them and many things would have been missed or problematic. Melissa and her supporting team were invaluable in getting us started. I'm happy to recommend them and their International Business Incubator service.
Ian CromieDirector
We regularly refer our clients to Management inSites for assistance with setting up their U.S. business, and we work with MI to provide visa support for foreign-owned U.S. companies. They have a wealth of expertise and knowledge of multiple industries, business best practices, and practical experience that makes working with them easy, and sets companies up for success.
Meredith W. BarnettePartner, Garfinkel Immigration Law Firm
When our biggest client required EDI for order processing, we knew we were in a tough spot. As a new company in the U.S., our team just wasn't equipped to handle such a technical implementation. That's where Management inSites became an absolute lifesaver. Their team became our 'in-house' experts, managing the entire project to ensure we met our client's needs. They created manuals for our team, handled the SPS Commerce integration, and tracked down every technical answer we needed. They made the whole implementation a huge success, and their support was just as vital when we started selling to more customers and switched accounting systems. We honestly don't know how we would've managed without them.
Dave EglintonPresident, FITT USA
Working with a foreign subsidiary is very different from working with one whose parent company is in the U.S. The questions you need to ask are different, and the process itself can be drastically more complicated. We enjoy partnering with MI because they know about all of those pitfalls and can help companies grow without making the classic mistakes.
Doug MitchellInsurance Advisor, Lowry Insurance
We hired MI to act as our controller since our U.S. team is small. And we are glad we did! We unexpectedly had turnover in our internal bookkeeping position, and MI was able to seamlessly carry out the functions while they searched, hired, and trained our new employee.
Jaume GrauManager, TecCoat
We have worked with MI across several clients. We find that we are able to get answers and process tax returns faster when MI is involved. MI's experience and knowledge of the US makes them a great partner for companies entering and navigating the U.S. market.
David JonesPartner, GreerWalker CPAs & Advisors
I have been referring clients to MI for over ten years because their services are tailored to foreign companies and meet the operational needs my clients previously struggled with. Plus, MI’s end of year financial packets are professional, making my firm’s tax services easier.
Elizabeth P. MurphyTax Partner, Dixon Hughes Goodman LLP
The support we’ve had from MI during our first year in the U.S. has been invaluable…[It] ensured that we were able to hit the ground running and focus on building revenues as quickly as possible.
Hugh FreerPresident, MasterMover, Inc.
As a family-owned and operated business, it was important that the team we worked within the U.S. understood our needs and worked for our company as if it was their own. Management inSites has been that and more.
Alessandro MelottiCEO, Dulcop International
With Management inSites, we knew we were in great hands. Their internationally-minded consultants and professional team supported us at every step along the way. MI gave us the start we needed.
Stefano CazzanigaCEO, LC America
From helping with business plan writing to hiring personnel and looking for a showroom, MI’s IBI service has taken the burden off us so we can focus on sales and really penetrate the U.S. market.
Giuseppe BacciCEO, Bacci America
MI’s consultants optimized our U.S. entry strategy by directing us to form a joint venture with a complementary product offering to achieve the economy of scale needed to support our U.S. operations.
Luigi FabriFormer Managing Director, Comi Condor, S.p.A.
Read More
Navigating the U.S. Banking System: A Guide for International Executives
November 18, 2025
Why Fractional Bookkeeping Is the Future for Scaling Small Businesses
September 29, 2025