inSites

MI’s inSites provide U.S market advice for foreign companies operating in the U.S. market, with marketing, communications, and business solutions for optimal success.

Rebrand with Confidence: Strategies for U.S. Market Entry

Rebranding for a new audience isn’t just about changing your logo—it’s about redefining how your business connects. In our latest inSite, we break down the strategic steps to successfully rebrand for the U.S. market, from market research and brand positioning to crafting a visual identity that resonates. Whether you need a subtle refresh or a complete transformation, discover how to build a brand that truly speaks to American consumers.

Brand Refresh vs. Rebranding: What’s Right for Your U.S. Market Entry?

Entering the U.S. market is a major step—but does your brand resonate with American audiences? Discover the key differences between a subtle brand refresh and a full rebranding to ensure your success.

Rebranding for the U.S. Market

Your brand is more than just a logo-it's a promise to your customers. Rebranding for a new market isn't about erasing your company's identity; it's about making sure that identity resonates where it matters most.

The Discount Trap

Valued at nearly $25 trillion, the U.S. market is the largest globally, but it's also fiercely competitive. Wondering how to stand out? While some may feel the urge to offer discounts, our insight explains why succumbing to this pressure might not be the best move for your business. Explore a smarter approach to thrive in the highly competitive U.S. market.

At MI, We Give Our Employees the World

In the aftermath of the Great Resignation, employee retention is on every executive's mind. But retaining talent doesn't require magic—just a sprinkle of recognition. In this inSite, we'll unveil the power of small gestures, like our trusty globe stress ball, in creating a workplace brimming with warmth and appreciation.

Lost in Translation Part 4: A Blended Approach

At the beginning of this series, organizational culture was still a nebulous concept. Yet, frameworks that aim to measure culture exists. Let's dive into how we can utilize various frameworks for a blended approach to curating company culture...

Lost in Translation Part 3: National Culture

National culture is a key factor with the power to influence culture within an organization. In the third installment of our Lost in Translation series, we'll explore the different elements of national culture and how to identify your own country's culture within the presented framework.

Lost in Translation: Company Culture

Management inSites knows that establishing a U.S. subsidiary is an exciting and transformative step for any company. However, it also presents a unique challenge: how do you maintain your company’s core values, culture, and traditions while blending them with American expectations from both an employee and customer perspective?

To Palletize or Not to Palletize?

When it comes time to ship inventory to the United States, many foreign companies are unaware of the standards surrounding palletizing their shipments. While it is possible to ship a container oversees without pallets, it might not be the most cost-effective solution, especially when using an established warehouse or 3PL.

Breaking Into the U.S. Water Sector: The Vast U.S.A.

When considering entry into the U.S. market, it is imperative to remember how vast the U.S. is. While the water in most areas of another country with a small geographic footprint might be similar to one another, that is not the case here.
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