Melissa Ratliff, M.A.

Melissa Ratliff, M.A. is the VP of Marketing at Management inSites. At MI she gets to combine her business acumen, eye for design and detail, and love for Europeans to help our clients succeed in the U.S. market.

She joined MI in May 2014 after a stint at the Arts & Science Council, a non-profit in Charlotte, NC, where she developed educational grant programs. At MI, she has focused on overall business operations, serving as the Account Manager for multiple clients. She has written market studies and business plans, developed brands tailored to the U.S. market, served as brand manager and marketing director, and developed sales and marketing strategies for clients in both consumer and commercial goods.

Melissa also manages the marketing team at MI, which offers a full suite of digital marketing services and has in-house design capabilities. She is versed in the Adobe Suite and most social media channels. She enjoys ensuring clients’ existing marketing materials and websites are using correct U.S. English and adjusts messaging appropriately for success in the U.S. market.

Melissa has a Marketing Strategy Certificate from Cornell University. Her rigorous academic background has honed her critical thinking skills and ability to efficiently research projects. She is published and has presented in front of international audiences both academically and in the business world. While her undergraduate work took place at the University of North Carolina at Chapel Hill, her M.A. and pursuit of a Ph.D. sent her to England (University of Leicester) and the Netherlands (University of Groningen), with fieldwork, conferences, and workshops in Belgium, Italy, Tunisia, and China just to name a few. Her expertise in cultural competencies spans the globe and helps set MI apart.

In 2021, Melissa joined the board of The Young Professionals of the World Affairs Council of Charlotte (YPWACC), where she has spearheaded new programming aimed at making global issues relevant and accessible to Charlotte’s young talent. She has moderated several panel discussions for the Drink About It program. She joined the Belgian American Chamber of the South’s (BACoS) Board in 2021 as well, as the sole representative for the state of North Carolina. In 2023, she completed the Emerging Business Leaders (EBL) program with the Charlotte Regional Business Alliance and joined the EBL Alumni Planning Committee to ensure graduates of the program stay connected and continue to grow their skills. You can read the article she shared for the program here.