- June 18, 2020
- Posted by: Management inSites
- Category: Case Study
Company Y – An American TransformationIBI
Problem – Company Y had outdated materials in English that did not meet U.S. marketing standards. They also included technical information in metric measurements, which would not be sufficient in the U.S.
MI’s Solution – Overhaul and modernization of communication material, such as brochures, in English to target the U.S. market.
Deep Dive – When Company Y approached MI to help them increase sales in the U.S. through an IBI contract, we noticed that they were not in an ideal position to interact with American distributors and customers. The marketing material they were using was written in incorrect English, had an outdated design, and the measurements (which are an essential aspect of their product lines) used the metric system.
MI knew that such materials would put Company Y at a disadvantage when attempting to develop relationships with American distributors. Due to our adept understanding of the market, we were aware of the culture of innovation at the heart of the United States. As such, the modernization of communication material presents any new company entering the U.S. market as innovative and, therefore, more appealing.
Working closely with their management, we gave their product brochures a fresh, modern look. We also completed an English overhaul of their materials and provided U.S. units to accompany every metric measurement.
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