- June 18, 2020
- Posted by: Management inSites
- Category: Case Study
Company Y – An American TransformationIBI
Problem – Company Y had outdated materials with English that did not meet U.S. marketing standards. They also included technical information in metric measurements, which is not sufficient in the U.S.
MI’s Solution – English overhaul and modernized brochures and communications to target the U.S. market.
Deep Dive – When Company Y approached MI to help them increase sales in the U.S. through an IBI contract, we noticed that they were not in an ideal position to interact with American distributors and customers. The marketing material they were using had an outdated design, the English was incorrect, and the measurements (which are an essential aspect of their product lines) used the metric system.
Understanding the U.S. market, MI knew that such materials would put Company Y at a disadvantage when attempting to develop relationships with American distributors. Working closely with their management, we gave their product brochures a fresh, modern look. We also completed an English overhaul of their materials, and provided U.S. units to accompany every metric measurement.
BSN – A Global Approach
BSN’s strategic goal was to take full advantage of the opportunities arising from the execution of a globally standardized marketing strategy.June 12, 2020 Read more
Delle Vedove – Consulting for Growth
When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering.June 11, 2020 Read more
Company X – Rethinking Distributor Relationships
Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.June 10, 2020 Read more
MasterMover – Offloading the Red Tape
As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment in sales, marketing and customer support staff.June 9, 2020 Read more
CCST to Comi Polaris – Rethinking the Model
A leading capital equipment company in Italy wanted to start selling in the U.S. market. An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.June 8, 2020 Read more
Dulcop America – A Marketing Makeover
A leading Bubble and Toy company in Italy learned that branding does not necessarily cross over from one market to another. With the need to penetrate the American market, it became clear that rebranding would be essential.June 7, 2020 Read more
LC America – A Cultural Adjustment
LC America wanted to focus on engineering aspects of building their U.S. production plant without being burdened with administrative details.June 6, 2020 Read more
Bacci America – A Classic IBI Scenario
Bacci America had over 40 years of machine install base in the U.S. and long-time customers were demanding timely technical support that could not be provided by their U.S. distributor. Customers’ pressing demands required a rapid organizational response.April 25, 2020 Read more