Management InSites

Company Y – An American TransformationIBI

Problem – Company Y had outdated materials with English that did not meet U.S. marketing standards. They also included technical information in metric measurements, which is not sufficient in the U.S.

MI’s Solution – English overhaul and modernized brochures and communications to target the U.S. market.

Deep Dive – When Company Y approached MI to help them increase sales in the U.S. through an IBI contract, we noticed that they were not in an ideal position to interact with American distributors and customers. The marketing material they were using had an outdated design, the English was incorrect, and the measurements (which are an essential aspect of their product lines) used the metric system.

Understanding the U.S. market, MI knew that such materials would put Company Y at a disadvantage when attempting to develop relationships with American distributors. Working closely with their management, we gave their product brochures a fresh, modern look. We also completed an English overhaul of their materials, and provided U.S. units to accompany every metric measurement.

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