Management InSites

Bacci America – A Classic IBI ScenarioIBI Contract

Problem – Bacci America had over 40 years of machine install base in the U.S. and long-time customers were demanding timely technical support that could not be provided by their U.S. distributor. Customers’ pressing demands required a rapid organizational response.

MI’s Solution – The IBI quickly provided the organizational capabilities required to establish their new U.S. subsidiary and support their technical staff until operations warranted adding full-time admin and operational staff.

Deep Dive – Through the International Business Incubator (IBI) contract, MI immediately started handling all the invoices and tracking of shipments for their machines to their North American customers. We also assisted in U.S. visa applications for their first technical employee and CEO.

As the company expanded, we aided in their search and hiring of more direct employees, as well as found and up-fit a new office and warehouse location. From a marketing standpoint, we assisted with U.S. trade shows and interfaced with industry publications for advertising – always making sure that their messaging was suitable for the North American market.

With our IBI contract, this client was able to choose which back-office and marketing services they needed at any given time. Even now, with a growing U.S. company, they still rely on accounting and marketing support. As such, we are here to help guide them through any challenges and offer consulting when and if needed.

We have been in the U.S. for over 40 years selling our industrial machinery through distributors. To really take our sales to the next level, we recently established a U.S. subsidiary. From helping with visa requirements and business plan writing to hiring personnel and looking for a showroom, MI’s IBI service has taken the burden off of us so we can focus on sales and really penetrate the U.S. market.
Giuseppe Bacci
CEO of Bacci America
How can we help you?
Contact us or submit a business inquiry online.
Read more
  • Company Y – An American Transformation

    When Company Y approached MI to help them increase sales in the U.S. through an IBI contract, we noticed that they were not in an ideal position to interact with American distributors and customers.

    June 18, 2020
  • BSN – A Global Approach

    BSN’s strategic goal was to take full advantage of the opportunities arising from the execution of a globally standardized marketing strategy.

    June 12, 2020
  • Delle Vedove – Consulting for Growth

    When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering.

    June 11, 2020
  • Company X – Rethinking Distributor Relationships

    Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.

    June 10, 2020
  • MasterMover – Offloading the Red Tape

    As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment in sales, marketing and customer support staff.

    June 9, 2020
  • CCST to Comi Polaris – Rethinking the Model

    A leading capital equipment company in Italy wanted to start selling in the U.S. market. An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.

    June 8, 2020
  • Dulcop America – A Marketing Makeover

    A leading Bubble and Toy company in Italy learned that branding does not necessarily cross over from one market to another. With the need to penetrate the American market, it became clear that rebranding would be essential.

    June 7, 2020
  • LC America – A Cultural Adjustment

    LC America wanted to focus on engineering aspects of building their U.S. production plant without being burdened with administrative details.

    June 6, 2020