Bacci America had over 40 years of machine install base in the U.S. and long-time customers were demanding timely technical support that could not be provided by their U.S. distributor. Customers’ pressing demands required a rapid organizational response.
LC America wanted to focus on engineering aspects of building their U.S. production plant without being burdened with administrative details.
A leading Bubble and Toy company in Italy learned that branding does not necessarily cross over from one market to another. With the need to penetrate the American market, it became clear that rebranding would be essential.
A leading capital equipment company in Italy wanted to start selling in the U.S. market. An examination of the company’s product offering revealed that a Joint Venture with companies that offer similar and complementary products would be beneficial for sales.
As a small business startup in a new territory, MasterMover recognized that they had to focus the bulk of their investment in sales, marketing and customer support staff.
Company X was new to the U.S. market with no brand recognition. The market already had well-known U.S. brands it would have to compete with.
When Delle Vedove realized its products weren’t broad enough to sustain growth in the U.S. market, it decided to expand its product offering.
BSN’s strategic goal was to take full advantage of the opportunities arising from the execution of a globally standardized marketing strategy.
The decision to use social media as part of your overall marketing strategy is a vital one, considering how pervasive the outlet has become over the last several years.
Despite what some might think, social media is not exclusively for the B2C marketplace. If you associate Web 2.0 with tweens making videos and brands selling lipstick and clothes, then you are only seeing a very small part of a much bigger picture.
MI’s consultants optimized our U.S. entry strategy by directing us to form a joint venture with a complementary product offering to achieve the economy of scale needed to support our U.S. operations.
From helping with business plan writing to hiring personnel and looking for a showroom, MI’s IBI service has taken the burden off us so we can focus on sales and really penetrate the U.S. market.
With Management inSites, we knew we were in great hands. Their internationally-minded consultants and professional team supported us at every step along the way. MI gave us the start we needed.
As a family-owned and operated business, it was important that the team we worked within the U.S. understood our needs and worked for our company as if it was their own. Management inSites has been that and more.
The support we’ve had from MI during our first year in the U.S. has been invaluable…[It] ensured that we were able to hit the ground running and focus on building revenues as quickly as possible.
We regularly refer our clients to Management inSites for assistance with setting up their U.S. business, and we work with MI to provide visa support for foreign-owned U.S. companies. They have a wealth of expertise and knowledge of multiple industries, business best practices, and practical experience that makes working with them easy, and sets companies up for success.